So here it is.. a definite way to improve online shopping experience and drive up sales – Image enhancement and photo editing.
Often image enhancement is associated only with fashion photography or with hi-fashion products. Online retailers have not yet explored the benefits photo image editing, photo retouching and image enhancement can provide. Impressive images can work like magic, for an e-commerce website. An image with a clean background, sharp and clean outline and rich colors can impress the viewer. It can be compelling and can pursue the customer into buying your product.
Image Enhancement to give your Online Store a Professional Look
When product photographs are clicked everything might not be perfect. Sometimes the brightness needs to be increased, and sometimes the sharpness needs to be enhanced. Images also need background removal editing, and need to be resized and cropped. If all images of a single collection look uniformly edited and of the same display size, the online store looks more professional.
It is a sign of professionalism and a proof of expertise, when images are enhanced, to not just look good online, but also to look great when printed on paper.
Creating Better Shopping Experience
According to a scientific research, it was established that people can recall nearly 80% of what they see, while only 30% of what they read.
Product description, reviews and specifications, do make an impact on the customers mind, however an image plays a major role in communicating design to the customer. Product photographs are the key to business communication and are responsible for conversions. Image enhancement for an online store is different than image editing for magazines and posters. Great images impress the users.
When users go through the product album, on an online platform; they want to zoom into every feature of the product before making a buying decision. Hence, minute details – a small butterfly dangler on a bracelet with a studded diamond, the engraved logo on a zip handle, printed lining inside a handbag, and the contrast stitches on a denim pant – have to be clean and look impressive.
This is only possible when image editing and retouching is done in a professional manner. Just blurring out the image and giving it a soft lighting effect, might make it look good; but, this is not something, that will convince the user and convert him into a customer.
Good quality image editing and enhancement, is very important for online marketing. It is in fact one of the biggest factor that might be holding back your online store from being successful.
From a technical point of view, an e-commerce website needs to load faster and provide a great user experience. Now high resolution product photographs are bigger in size, hence using them for thumbnail displays is not viable. Resizing images for using them as thumbnails also falls under the image editing portfolio. Those who outsource image enhancement and photo editing services to experts can ask for a complete package of image enhancement, photo editing, and resizing for thumbnails.